What are 360 Deals?

360 deals or all rights agreements are deals that are offered by labels to artists and give labels the right to make money off of every revenue stream the artist generates money through. In the past major record labels (Sony, Warner, and Universal) all used to make all of their money from the sale and use of their signed artist’s music.

After Napster and the release of other streaming platforms, the major labels started losing money. In order to compensate for their loses they decided to sign new artists to 360 deals that gave them the opportunity to make money everywhere the artist makes money.  Today most major labels will sign artists to a 360 deal. However, if the artist has a lot of leverage then he or she may be able to negotiate their way out of a 360 deal.

360 deals or all rights agreements might allow labels to make money in the following areas: Merchandising, sponsorships, endorsements, and live performance. Labels often times will 10-25% of what is made in each area, these percentages are negotiated.

Indie labels have been using across the board deals for over 20 years to date, across the board deals are similar to 360 in that they allow the label to make money everywhere the artist makes money. Typically an Indie labels all-around deal will sign an artist to a co-publishing agreement, exclusive recording agreement, and management recording agreement.


Flow Simpson Interview


“Raised by a single mother in Baltimore, Maryland, rapper Flow Simpson was heavily influenced by his mother’s tastes in music which included some of the greats like Biggie and Jay-Z. Always staying busy as a child, something that his mother encouraged when he was young, he was able to stay away from trouble as a lot of his peers were exposed to a world fraught with negative influences. Flow Simpson always aimed to follow in his family’s footsteps and when reflecting back “[he] was very blessed to have the upbringing [he] had.” ” – Groove Alley

Single of The Week: Drama by NomBe

Artist Bio…

“Reminiscent of a diary, NoMBe’s debut album, They Might’ve Even Loved Me, is a brutally honest account of family, romance, sex and heartbreak. His initial singles have already caught the ear of Pharrell, who noted, “He makes music for the subconscious with colorful layers and unexpected water slides. He writes and produces dream sequences.”

Five years ago, Noah McBeth, or NoMBe, went on a class trip from Germany to Las Vegas. Unlike his classmates, NoMBe decided to chase his dreams in music and never returned. This year, he finally unveils his debut album, a tribute to the women in his life, from his godmother Chaka Khan to true loves to summer flings. He is more than his model looks – his music is a vulnerable and introspective diary of his American journey.

His singles broke onto Australian radio and their Shazam charts, and they have caught the ear of Kylie Jenner, Heidi Klum, and Pharrell, who have used his music in their TV and ad campaigns. In addition, the catchy and distinctive songs impressed Bonobo and Alt-J, who both invited him to open for their tours this past year.

To properly convey the theme of the album, NoMBe performs with an all female band on stage, jamming to his infectious West Coast beach vibes. Sirius XM’s ALT Nation chose his song ‘Freak Like Me’ as the inaugural Critical Cut, which promotes their favorite single of the month, and VEVO also hand-picked him for their DSCVR program, one dedicated to breaking the next big star in music.”

Advances & Recording Budgets

An advance is defined as payments of royalties to an artist. The money given to an artist by a label is to be used for the recording, and production of the album. This might also be called an album fund advance.

At major labels a new artist might receive $50,000 to $100,000, A mid-level artist might receive $100,000 to $200,000, and a superstar artist might receive $300,000 to $1,000,000 for an album advance. Indpendent labels however might only give out  $2,500 to $25,000 and this depends on the genre.

When an artist receives an album fund advance it is to be used for:

  • Recording Costs
  • Production
  • Arrangers
  • Engineers
  • Personal expenses

An example of a recording album fund might look like this.  Total advance given to artist = $100,000  and $80,000 is for the album and $20,000 is for personal expenses.

Typically any money left over from the album is given to the artist as personal expenses. If however, a project goes over budget the expenses will be paid by the artist or the label will terminate the contract.

Because all advances are recouped by the labels from artist royalties it becomes important to that artist always work to get as much of an advance as they can up front. Video and independent promotion costs are also expenses that labels will want to recoupe money on but are not always included as part of the album fund.

Typically a major label will want to make back 50% of the cost associated with the advance before they share profits from royalties with artists. Independent labels typically want to recoupe 100% of the advance before they share profits from royalties with artists.



Jam Now Interview.

JAM is a young acoustic singer-songwriter recording out of Jack Johnson’s Plastic Plant Studio in Hollywood, CA. His debut EP Universal Love, produced by Grammy award-winning producer, Robert Carranza was released in February of 2018. KWSS 93.9FM featured JAM NOW as a local spotlight and added his music into the daily rotation for the entire month of May in 2019. This young artist has shared the bill with Sublime with Rome, The Dirty Heads, X Ambassadors and many more; and he will be releasing a new record in the fall of 2019. Added to these accomplishments, JAM has opened for The original Wailers, toured the west coast and has worked with Alice Cooper recording a demo for the Hollywood Vampires. He has won Alice Cooper’s annual Proof is in the Pudding music competition twice in a band and came in second place as a solo artist. “I’m not sure if ‘JAM’ is more impressive musically or lyrically, but maybe I shouldn’t fret, because it all comes together beautifully as an anthem of hope, positivity and celebrating all that is possible.” – Mitchel Hillman (Phoenix New Times).

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Deidre & the Dark: Hypnotic music certain to touch your soul.


“One Night” Rekindle feelings of a nostalgia that dissapeared long ago.

Artist Bio….

“Deidre & the Dark is a cinematic, technicolor world of music conceived by Brooklyn-based songwriter, vocalist & instrumentalist Deidre Muro. Seamlessly blending her love of 60s-era pop, rock, and standards with current electronic production, her fun and soulful tracks dance that magical line between feeling utterly classic and totally fresh. After years as a side project, 2019 sees Deidre & the Dark strut to the foreground with the debut album Variety Hour – a record of  “nostalgic noir-pop enhanced by modern stereophonics” (Culture Collide), featuring recent singles “Bad Day,” “Back In Time” and “One Night” – “…a bold and brassy declaration of love for the 60s girl groups, 70s Philly soul, and modern R&B that delivers the kinds of hooks and euphoria found only in the very best pop records.” (WFMU, Sheila B)

Inspired by the signature format of golden era variety television shows, each of the album’s ten tracks takes on a uniquely different character. “As I was writing and imagining the flow of the record,” Deidre recalls, “I pictured costume, lighting and set changes, choreography, staging… It really guided the whole creative process for me.” Keeping in line with previous Deidre & The Dark releases, the tracks on Variety Hour have a vignette-esque quality, each featuring a leading lady inhabiting her own mini-world.

Deidre’s eclectic touch is all over the album, from 60s girl group backing vocals to transistor organs and wild bongos, and orchestral samples to deep house kicks. The production was a full family effort: co-produced and mixed by her husband David Perlick-Molinari, with orchestration by her brother Derek Muro, and a special guest appearance by her brand new son Desmond in the track “Bad Day.” Becoming a first-time mom while completing the album was no small feat, but Deidre’s personal life has always danced with her creative life – it’s an approach that keeps Deidre & the Dark heavily grounded in the present while gazing lovingly at the past.

Fueled by a love for all things mid century – from music to design, fashion, film and architecture – Deidre & the Dark started as a side project while Deidre fronted indie-rock/pop band Savoir Adore. She has since released a number of singles as well as the Curious Parcel EP which features “Classic Girl” – a song which has become a staple of the band’s live set, as well as a hit with film, TV & fashion collaborators, and it’s own vinyl single release by Coachella record store curator Alex Rodriguez. Always one for a “theme,” she has also curated numerous conceptual events in Brooklyn. In addition, Deidre is a partner at Brooklyn music/audio production studio and record label YouTooCanWoo, where she composes for a variety of visual and musical projects and regularly collaborates with bands French Horn Rebellion and Violet Sands.”

Streaming Services

While the popularity of streaming services has been growing dramatically of over the years, the royalties paid our to artist and record labels are small and come a the fraction of a penny for each stream, this makes it challenging to turn a profit through streaming.  In the world, there are two types of streaming. Interactive streaming and noninteractive streaming.

Interactive streaming services allow users to pick what they want to listen to and when they want to listen to it. An example of a service like this would be Spotify or apple music. Interactive streaming services will likely pay artist 3/10 of a penny per stream.

Noninteractive streaming services do not allow the listener to directly pick a song or album they want to listen too; rather they allow the listener to create a station from a song, album, or artist they like. Because noninteractive streaming services like Pandora don’t allow listeners to listen to a track multiple time on demand they may only pay artist 1/10th of a penny per stream.

While streaming can be difficult to enter into for indie artists it has been made easier through aggregate services like TuneCore and CD Baby that take a small fee for the distribution of their music to streaming services. When it comes to making money through streaming it is very important that artists register with RIAA’s Sound Exchanges which is responsible for the payout of royalties collected through streaming services to the record label who make 50%, the artist who make 45%, and the featured artist who makes 5%.


Kojey Radical: The Genre Bending Musician of Spoken Word Art!


“Can’t Go Back” thrilling sound accompanied by moving lyrics.

Time to kick it with some old school vibes that are smooth and funky. While the sounds the greet your ears have somewhat of a throwback feel they simultaneously feel very modern for Kojey Radical has found a way to put an original twist hip-hop. Everything about his recent track “Can’t Go Back” feels vibrant. Listeners easily float through the upbeat rhythms which find themselves grounded in the songs sultry baseline. As the track progresses so does the energy until finally we are left with a lively soundscape that acts as the perfect foundation for Kojeys poetic lyrics to take flight.

Artist Bio…

“Born and raised in East London, British Ghanaian Kwadwo Adu Genfi Amponsah aka. Kojey Radical is often described as a “renaissance man”. His family always knew Kojey was destined for something big, but they were never sure what. This level of confidence in him, he says, is a pressure that drove him to pursue his versatile range of talents.

A firmly mixed media artist, since childhood Kojey’s interests and accolades have existed in everything from drawing to dancing, film-directing, fashion and spoken word. He ended up studying illustration at university, while exploring the world of poetry simultaneously, inspired by emerging young black poets such as Suli Breaks.

2018’s series of ‘If Only’, ‘’97’ and ‘Water’ propelled him into the mainstream. A testament to his multidisciplinary approach to art, all these have come alongside an ongoing series of impressive visuals created and co-directed with long-time collaborator, Most Popular Human – most notable of these is the mesmerising 9-minute short film WATER (IF ONLY THEY KNEW) with narration from Michaela Coel.

Kojey’s work doesn’t really slot into one category: at his explosive live show you’ll be immersed in a dynamic blend of everything from smooth rap to gruff soul to propulsive rock to searing grime, all interjected with pensive moments of spoken word from the poet-turned-musical artist.”

JB Ryans: Where Spoken Word Art Meet Music!


“Confessions of the Brokenhearted” a message for the world.

JB Ryans is a 23-Year-old Singer-Songwriter and producer whose raw lyrics focus back on his life and the challenges he has overcome to inspire others who may be fighting the same battles as he. JB says “there isn’t one singular artist who has inspired my sound… I come from listening to anything that moves me emotionally.” With that said, JB’s sound features an assemblage of airy and harmonic electronic tones, a R&B produced beat to allow the listener to think and feel, combined with elements of pop.

“Confessions of the Brokenhearted” is the debut single and lead track of Singer/Songwriter/Producer JB Ryans eventual album “Confessions of the Brokenhearted”. Ryans created this track as a way to take the last 5 years of his life, going through breakups, heartbreak, and depression and wrap it up into one heartfelt message. To tell everyone that no matter what you are going through, you are not alone and that these things that you are going through, you will make it through them. You will survive.



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