Streaming Services

While the popularity of streaming services has been growing dramatically of over the years, the royalties paid our to artist and record labels are small and come a the fraction of a penny for each stream, this makes it challenging to turn a profit through streaming.  In the world, there are two types of streaming. Interactive streaming and noninteractive streaming.

Interactive streaming services allow users to pick what they want to listen to and when they want to listen to it. An example of a service like this would be Spotify or apple music. Interactive streaming services will likely pay artist 3/10 of a penny per stream.

Noninteractive streaming services do not allow the listener to directly pick a song or album they want to listen too; rather they allow the listener to create a station from a song, album, or artist they like. Because noninteractive streaming services like Pandora don’t allow listeners to listen to a track multiple time on demand they may only pay artist 1/10th of a penny per stream.

While streaming can be difficult to enter into for indie artists it has been made easier through aggregate services like TuneCore and CD Baby that take a small fee for the distribution of their music to streaming services. When it comes to making money through streaming it is very important that artists register with RIAA’s Sound Exchanges which is responsible for the payout of royalties collected through streaming services to the record label who make 50%, the artist who make 45%, and the featured artist who makes 5%.


Kojey Radical: The Genre Bending Musician of Spoken Word Art!


“Can’t Go Back” thrilling sound accompanied by moving lyrics.

Time to kick it with some old school vibes that are smooth and funky. While the sounds the greet your ears have somewhat of a throwback feel they simultaneously feel very modern for Kojey Radical has found a way to put an original twist hip-hop. Everything about his recent track “Can’t Go Back” feels vibrant. Listeners easily float through the upbeat rhythms which find themselves grounded in the songs sultry baseline. As the track progresses so does the energy until finally we are left with a lively soundscape that acts as the perfect foundation for Kojeys poetic lyrics to take flight.

Artist Bio…

“Born and raised in East London, British Ghanaian Kwadwo Adu Genfi Amponsah aka. Kojey Radical is often described as a “renaissance man”. His family always knew Kojey was destined for something big, but they were never sure what. This level of confidence in him, he says, is a pressure that drove him to pursue his versatile range of talents.

A firmly mixed media artist, since childhood Kojey’s interests and accolades have existed in everything from drawing to dancing, film-directing, fashion and spoken word. He ended up studying illustration at university, while exploring the world of poetry simultaneously, inspired by emerging young black poets such as Suli Breaks.

2018’s series of ‘If Only’, ‘’97’ and ‘Water’ propelled him into the mainstream. A testament to his multidisciplinary approach to art, all these have come alongside an ongoing series of impressive visuals created and co-directed with long-time collaborator, Most Popular Human – most notable of these is the mesmerising 9-minute short film WATER (IF ONLY THEY KNEW) with narration from Michaela Coel.

Kojey’s work doesn’t really slot into one category: at his explosive live show you’ll be immersed in a dynamic blend of everything from smooth rap to gruff soul to propulsive rock to searing grime, all interjected with pensive moments of spoken word from the poet-turned-musical artist.”

JB Ryans: Where Spoken Word Art Meet Music!


“Confessions of the Brokenhearted” a message for the world.

JB Ryans is a 23-Year-old Singer-Songwriter and producer whose raw lyrics focus back on his life and the challenges he has overcome to inspire others who may be fighting the same battles as he. JB says “there isn’t one singular artist who has inspired my sound… I come from listening to anything that moves me emotionally.” With that said, JB’s sound features an assemblage of airy and harmonic electronic tones, a R&B produced beat to allow the listener to think and feel, combined with elements of pop.

“Confessions of the Brokenhearted” is the debut single and lead track of Singer/Songwriter/Producer JB Ryans eventual album “Confessions of the Brokenhearted”. Ryans created this track as a way to take the last 5 years of his life, going through breakups, heartbreak, and depression and wrap it up into one heartfelt message. To tell everyone that no matter what you are going through, you are not alone and that these things that you are going through, you will make it through them. You will survive.


San Cisco: A Genre Defineing Indie Band Ready to Rock Your Ears!

Artist Bio

“San Cisco’s storm came in much like a front approaching the port in their hometown of Fremantle; swift and eerily beautiful. Initially whipped up in the wake of high school graduation, the quartet of Jordi, Josh, Scarlett, and Nick soon found themselves unwittingly defining hipster culture with the video for their breakout hit ‘Awkward’.

Fast forward to 2015 where San Cisco enlisted the help of producer and long-term collaborator Steven Schramto deliver their sophomore album Gracetown which debuted at #2 on the ARIA charts. The album showcased a new sound for the band –  more worldly approach to life; exploring the tyranny of love, displacement, homesickness, heartache and heartbreak, via disco, funk, soul and hip-hop undertones.

Extensive touring to eager audiences around the world took up the majority of 2015 and early 2016, playing festivals at home and headline tours from Maitland to Mexico before they unleashed their third album, The Water onto the world in 2017, an album as diverse in its sound as it is in subject matters.

The Water was met with success around the globe following tours in the USA, Europe and Australia with highlights including acclaimed performances at Splendour In The Grass and One Night Stand, and lead single Hey Did I Do You Wrong?’ coming in at #79 on Triple J’s revered Hottest 100 of 2017.

In early 2018, long-time friend and bassist Nick Gardner announced his departure to pursue other interests. Taking the reigns is another long-time friend and amazing musician hailing from Fremantle, Jennifer Aslett. After spending the first half of the year touring across Australia, San Cisco will head back to the studio to begin work on their next record.” – Sancisco Music

Baker Boy: Hip-Hop With a Fresh Aussie Twist!

Artist Bio…

“In Arnhem Land they call Baker Boy the “fresh new prince”. His totem is the Olive Python, his moiety is Dhuwa and his skin is Burralung/Gela boy.

Born in Darwin and raised in the remote NT communities Milingimbi and Maningrida, Danzal Baker aka Baker Boy is related to rising stars Gawurra and Yirrmal. He is the freshest new Yolngu hip-hop talent from the Top End. Young, strong and proud Baker Boy raps in Yolngu Matha language representing his Arnhem Land family. He knows his value, his worth and he raps so others get it.

What seems to be a whirlwind of success since Baker Boy’s debut single, ‘Cloud 9’, has manifested into a full-blown Cyclone Baker. Baker Boy is known as a multi-talented, multi-lingual artist, working across rap, dance, acting and graffiti, and he hopes to inspire younger generations to embrace their culture and become leaders in their communities.

New single ‘In Control’ was co-written with award-winning writer/producer and multi-instrumentalist Pip Norman (Troye Sivan, Tuka, CXLOE). Featured on the freshly baked track is the T.I.M.E (Thornbury Instrumental Music Experience) Crew of Thornbury Primary who contribute their raw and energetic vocals to the track.

Baker Boy has everyone talking, and is destined to be one of this country’s greatest hip hop stars.

2019 Young Australian of The Year.” – Soundcloud


Lunatic Wolf: Mysteriously Simplistic Musical Beauty!

“Sure as Hell” is the wanderlusts soundtrack.

Alone in the heart of the desert, you stand, quiet winds waft across your body blowing your sandy hair in the direction of true north. Behind you, a rising sun paints with the warmest of colors the fiery landscape that is nothing more than space. You feel one with the elements as they are humbly introduced by the layering of each instrumental that formulates Lunatic Wolfs remote single “Sure as Hell.” First, exist earth, the song’s foundation which gives room for the space that allows the track to grow into its final ear-biting form. Air is introduced to listening ears through the play of individual piano keys which coax from the background fruity vocals that deliver to listeners poetic lyrics in a touching way. Water whisks you away with the emergence of “Sure as Hells” steady rhythm that pushes you forward past a stagnant landscape into one that is everchanging with the upbeat sounds that expose a subtlely energetic personality. Finally, listeners find fire when they are brought to the track’s peak where passion carries them through to a sublime melody which remains steady for the remainder of “Sure as Hell.”

What are breakage deductions?

Breakage deductions are an old part of exclusive recording agreements that allowed record labels to take between 10 & 15% of an artist’s royalties for records, cassettes, and/or CD’s that “broke” during shipment. Breakage deductions, while they have not been used by record labels since 2005  are still relevant today because some independent labels, production companies, and other entities still use contracts that are based off old major-label contracts which account for breakage deductions.

Today breakage deductions are outrageous in the digital world of music, and no artist should sign a deal that gives the company they are singing with rights to breakage decuctions.  Why? because breakage deductions leave artists with only 85-90% of the royalties they may be entitled to. While breakage deductions are uncommon today they still exist and it is important to understand them so you are not taken advantage of.

*It is important to remember breakage deductions may be appropriate if your music is being physically shipped, distributed, and sold. 

Cards: A Genre-Bending Mastermind.

“Bodie, CA” defines what it means to be a timeless indie classic.

The California coast finds itself embodied within every aspect of this simplistic single coming from your new favorite indie band “Cards.”  Bodie, CA is a timeless tune that opens up with clean and basic sounds that effortlessly create a  pleasurable soundscape. Strum of a twangy guitar paired with the high hat tapping of friendly drums welcomes slivery vocals that wrap around your listening ears. As the track progresses one may begin to imagine life themselves cruising down the coastal highways swaying to airy beat that grounds “Bodie CA.” everything about this song feels beachy and youthful, and the breezy rhythms which supports a timeless melody only supports the making of nostalgic memories.

Artist bio…

“CARDS is the solo project of LA-based producer/songwriter Mike O. After years of focusing on working with other artists (Bryce Vine, Wyclef Jean, DVBBS) in the studio, he began writing and releasing music independently under his moniker in the Fall of 2017. Blogs began warming up to the eclectic sound over the first half of 2018 and Spotify caught on shortly after. After releasing a string of singles in the summer and fall of 2018, all of which were written, recorded, produced and mixed by Mike, he shifted his focus toward collaborations with other artists.

“Shouldn’t Be Sorry,” with SITA was released in January of 2019 and made it on to Spotify’s New Music Friday playlist as well as other editorial playlists. Later that year, he released “Left Behind the Gold,” with long-time collaborator txtheway. Previously, the two had success working with Wyclef Jean and Vali as producer/songwriters and continue to work on outside projects together. Around the same time, Mike also worked on Bryce Vine’s song “La La Land.”

With a wide range of influences, CARDS is a project that is always evolving, blending genres and weaving in and out of indie-pop and commercial music. Over the rest of the summer and into the fall, expect more singles and more shows.”

Pat Brosnan: The Indie Enigma on the Rise!


“Trace” is that weekend love song you’ll have on repeat.

A single for the soul is what we have for you today. This particular song is an absolute pick me up that greets listening ears with soft airy sounds the smoothly pull you deeper into the tracks warmhearted aesthetic. The man behind the beautiful song “Trace” goes by Pat Brosnan. Pat is truly an artist, the obvious effort he put into his music gives it a level of quality that is unrivaled by other artists at his stage. Initially, the track opens up with a folky intro that formulates the foundation of a warm and peace peaceful atmosphere that finds itself carried throughout the track.  As “Trace” breezily progresses it blooms into a lively single defined by rich, heartfelt, and soothing sound. Topping everything off are Pat’s singsong vocals that thoughtfully deliver poetic lyrics.

Small Labels & Third Party Licensing

Aside from size and leverage one of the largest differences between major record labels and small independent record labels can be the deals. If an artist is small and looking for more control of their work then they may consider working with a smaller independent record label that has the ability to offer them a more lucrative deal. For example, small labels may offer artists a one or two-album deal with a fifty percent pay of profit from sales to the artist. If such a deal is struck between artist and label then one should expect that the label will likely take responsibility for the production, distribution, and marketing of the music. It is also to be expected that the artist will not receive any money until after the label has recouped the money spent on the services listed prior. After the label has made back its invested money they may have a deal with the artist that splits the profit on sales 50/50.

Profited generated through third party licensing is often split 50/50 between the artist and label. Third-party license example may include synchronization or greeting cards. Synchronization licenses occur when a song is paired with a movie other visual content. The music is leased by those looking to use the music with their visual content. A company like Hallmark may want to use part of a song in a greeting card; they have to lease the music from the record company through a third party license. When physical album sales were popular labels felt they should receive a significant amount of the profit generated through sales which is why artists received 13-16%. Today there is an ongoing debate between artist and labels on whether or not an artist should receive a 50/50 split on digital downloads and streams

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